Celestial Brewing Co.
A three part design project for a fictional brewery called Celestial Brewing Co.
Celestial Brewing Co. is a fictional brewery I created stemmed from my love of outer space and package design. This was a three part design project with each part representing a different stage in the creation of a company; creating the brand identity, product design and marketing the product.
After creating the original mood-boards and company branding, I wanted to begin some package design for some cans of beer that would be sold.
The ideas I had were to create simple and minimalistic shapes that were outer space related. I created 6 different variations that still maintained a collective theme and family (i.e. each can would be recognizable as a Celestial Brewing Co. product).
After finishing the can designs, I wanted to make some advertisements for the beer that would be used on platforms such as Instagram, Facebook and Twitter.
I used the mock-ups of the cans and created some ads that would utilize the overall space theme and the cans in different ways. After finishing the advertisements, I created ads for platforms like Instagram, Facebook and Twitter.
